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Our Mission

To dramatically improve the colonoscopy experience for physicians, patients and payers by enhancing the quality and cost-effectiveness of the exam.

Our first medical device—the Pure-Vu System—has been designed to connect to standard colonoscopes to help facilitate intra-procedural cleaning of a poorly prepared colon, thereby reducing the dependency on a successful pre-procedural prep regimen to gain clear visualization of the colon mucosa.


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Medical Advisory Board

Pure-Vu: Facilitating a Clear Field of Vision

In order for a colonoscopy to be optimally effective, the colon needs to be thoroughly cleaned before the procedure. This is the only way the physician can have a clear view and see potential areas of concern. So, what happens if the prep hasn’t adequately cleaned the colon? Before Pure-Vu, the patient would have to schedule a new appointment and undergo the prep and procedure once again. But Pure-Vu is designed to help with that.

With Pure-Vu, the physician can further clean the colon during the colonoscopy procedure. The system uses fluid and air to loosen and remove any remaining fecal material.

Once the cleansing process is completed, the physician may have a clearer view of the colon during the colonoscopy procedure. It is well documented in the literature that the effectiveness of colonoscopy depends, in part, on the quality of the colonic cleansing or preparation prior to examination of the mucosa.

A properly cleansed colon results in improved visualization and higher adenoma detection rates compared to an inadequately prepped colon.1

1. Bowel preparation before colonosocopy. The Standards of Practice Committee of the ASGE. Gastrointestinal Endoscopy. Vol 81, No. 4: 2015.